- MARK FALLOWS
- DIRECTOR OF DIGITAL CONTENT
- MCCANN ERICKSON
Mark joined McCann Erickson in 2006 and has focused on building the agencies capability and reputation for delivering content based ideas over the ever expanding array of digital platforms.
With extensive experience at number of top creative agencies, such as DDB, WCRS, Euro RSCG, Mark re-directed his career in 1999 to concentrate on branded content and all things digital.
Whilst at Grey and subsequently at branded entertainment production company, FBC, Mark worked on branded content campaigns for Oracle, Nokia and Cisco.
This experience fuelled his ever growing conviction that ad agencies output must evolve to embrace ideas that are either entertaining, useful or interesting.
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