MALCOLM POYNTON

EXEC. CREATIVE DIRECTOR

OGILVY ADVERTISING LONDON

CHRIS PALMER

DIRECTOR & FOUNDING PARTNER

GORGEOUS ENTERPRISES

DICK POWELL

CO-FOUNDER

SEYMOURPOWELL

CRAIG DAVIS

CHIEF CREATIVE OFFICER,
WORLDWIDE - JWT

REGISTER NOW VIEW PROGRAMME

PROGRAMME

9.00
  • Registration and refreshments
9.30
  • Welcome from chair
  • Malcolm Poynton
  • Executive Creative Director
  • Ogilvy Advertising London
9.40
  • Technology and the Creative Process
  • With the continued shift toward interactive advertising, technology plays an increasingly important role in the creative concepting and production process. Case studies from Volkswagen, Dominos, and Burger King, including mobile and other emerging technology platforms, show the benefits of close creative and technology collaboration from concept through delivery.
  • Scott Prindle
  • VP / Director of Technology
  • Crispin Porter & Bogusky
10.10
  • Driving a Social Platform With Music
  • Last.fm is effecting a social music revolution by building an ever-expanding database and platform powered by its users’ tastes and personal recommendations. Discover how this unique service works as well as its impact on creative advertising and what the opportunities are for your future work.
  • Spencer Hyman
  • COO
  • Last.fm
10.35
  • Passats & Poking - using different media to creatively engage consumers
  • The convergence of advertising, technology and entertainment is opening up opportunities for creatives and brands to reach a much deeper level of engagement and interaction with consumers. Ben will examine how Tribal is using social networking and online video for two of its clients, Schwarzkopf and Volkswagen.
  • Matt Redman
  • Media Group Head
  • Tribal DDB London
10.55
  • Inventing new experiences for a converging environment
  • Convergence is not so much about form as it is about platform. Understanding the concept of the ecology of this environment is the starting point from where we should start building new experiences. These new forms will also reflect the movement away from illustration and animation to a more filmic aesthetic, as bandwidths increase and technologies get faster.
  • Tomas Roope
  • Partner
  • The Rumpus Room
11.15
  • Morning refreshments & networking
11.45
  • Process & Inspiration Part One
  • A thrilling two part dissection of the creative process from some of the World’s most inspiring voices in fashion, photography, and design.
  • Dick Powell
  • Founder
  • Seymourpowell
12.15
  • Interview with Chris Palmer, Director & Founding Partner, Gorgeous Enterprises
  • Highly acclaimed commercial director Chris Palmer talks about his career progression from agency chief to director.
12.45
  • Keynote Address
  • Craig Davis
  • Chief Creative Officer, Worldwide
  • JWT
13.20
  • Lunch and networking
14.20
  • Process & Inspiration Part Two
  • Bay Garnett
  • Stylist & Author
14.50
  • Little Minx: Resurrecting the Exquisite Corpse
  • Bringing the classic surrealist parlour game kicking and screaming into the 21st century, Little Minx has assembled the Exquisite Corpse project. A collaborative series of short films with some of the world's most exciting young directors, with each picking up on the previous director's final line, these films radically reimagine and challenge the purpose and form of the showreel concept.
  • Get up to speed with the series so far, learn about the creative process and the project's subsequent success and then sit back and enjoy the fifth instalment, "and she stares longingly at what she has lost" in full, introduced by its director Phillip Van.
  • Kai Hsung
  • Managing Director
  • RSA Films
  • Rhea Scott
  • Founder
  • Little Minx
  • Phillip Van
  • Director
  • recipient of the 2007 student academy award for best narrative short
15.20
  • Directing Across Platforms
  • After recently completing Goal! III for Milkshake Films, Andy Morahan shares his considerable experience of working across features, award winning music videos and some of the most memorable commercials of recent years, revealing the creative impact each discipline has on his work.
  • Andy Morahan
  • Director/Partner
  • Bikini Films
15.40
  • Afternoon refreshments and networking
16.10
  • How Does Digital Creatively Add Value to Outdoor?
  • Digital outdoor is a "turbo charged" form of the traditional outdoor medium we know and love. Digital outdoor brings a sophisticated set of features to the out-of-home medium and into the hands of creatives and brands. Neil will look at what these features offer, how they have been used in various campaigns to date, and what the future holds.
  • Neil Morris
  • Director & Founder
  • Grand Visual
16.30
  • Digital Evangelism
  • Mark Fallows presents an insight into why digital is changing the nature of McCann’s creative output and why the campaigns of the future must extend well beyond what creative teams learn in college.
  • Drawing on case studies for X Box’s Halo 3 launch campaign and UPS’s Desktop Widget, Mark will discuss the blurring boundaries of advertising as we know it.
  • Mark Fallows
  • Director of Digital Content
  • McCann Erickson
16.45
  • The Skins Effect
  • An in-depth look at the groundbreaking campaign for Channel 4’s teen drama Skins, a massively successful approach that utilised every platform, including social networks and a slow-burn teaser reveal strategy that succeeded in building familiarity amongst a notoriously difficult audience.
  • James Kirkham
  • Managing Director
  • Holler
17.05
  • Analysing trends, feeling the future
  • Darrell Berry
  • Co-Founder
  • BigShinyThing.com
17.25
  • Closing comments
17.30
  • Conference close